Following his father's legacy of alliance with Phoenicia, Ahav marries Izevel and together they transform the worship of Ba'al and Ashera into the national religion. The Canaanit culture and religion are attractive for many reasons. The rebuilding of Jericho signifies the spiritual low the nation has reached. But if Ahav is the most serious sinner thus far amongst the Israelite kings, why is his kingdom flourishing?